There was a time when business owners relied solely on referral marketing, but things have changed a lot since then. In the past, word-of-mouth was the perfect marketing strategy for businesses operating in small communities. Today, though, thanks to the Internet, people have access to much more information than they did in the past. This has caused a major shift in marketing, business, and lifestyle.
Now, there are no limits in marketing and advertising due to the internet. However, with this power comes great responsibility. You need to make sure you are using the right platform to communicate with your target audience. Otherwise, your message may get lost in the noise.
Aim for success and go visual!
Facebook and YouTube are two of the most popular social media platforms because they are mostly visual. People react better to images and videos than texts and slogans, so these רובוט לאינסטגרם platforms are more likely to engage users. However, the problem with Facebook and YouTube is that they can be time-consuming. If people only have a limited amount of time to spend on social media, they may not choose to spend it on these platforms.
You need to be able to deliver your message quickly and concisely in order to attract fans or customers, and not all social media platforms promote this kind of communication. Instagram is a visual and popular platform that is easy to access and able to deliver instant messages – one of the many benefits of using Instagram for your business.
Why advertise on Instagram?
Just a while ago, Instagram announced that it had reached 700 million users, which represents a growth of almost 30%. This tells us more about the platform’s popularity and future potential than anything else.
In simple words, Instagram has become a huge and diverse online community with unlimited marketing potential.
As the king of social media, Instagram boasts an impressive 4.21% engagement rate – a huge number compared to Facebook and Twitter’s measly 0.10% combined. With such staggering numbers, it’s no wonder that brands are clamoring to get on board with Instagram marketing!
What are the 8 benefits of Instagram advertising?
Here are the top benefits of advertising on Instagram:
- There are over 700 million users on Instagram, and the community is still growing. This gives you a large pool of potential customers to target.
- Instagram and Facebook are connected, so it’s easier to target your audience based on Facebook data. All budgeting and scheduling tasks, as well as the setup and creation of ads, are done through Facebook. So you don’t need to start from scratch and learn about Instagram if you’ve already used its sister platform for marketing and ads.
- Instagram ads are non-intrusive and less likely to annoy your targeted audience.
You can easily integrate Shopify and sell your products instantly. What’s more, Instagram success is based on awareness, reach and recall. This is in contrast to follower counts, likes or comments. Everybody can be an amateur photographer. Instagram is the best channel for this type of media and it’s why most mobile users have Instagram accounts.